If you've been running ads for awhile, you know that it's not uncommon to have a crap relevance score but great ROAS, or a perfect-10 relevance score without any sales. Well, it sounds like Facebook has heard us, there will be a revamp of relevance metrics! According to Facebook, here's what's to come: - Quality ranking: How your ad’s perceived quality compared with ads competing for the same audience. - Engagement rate ranking: How your ad’s expected engagement rate compared with ads competing for the same audience. - Conversion rate ranking: How your ad’s expected conversion rate compared with ads that had the same optimization goal and competed for the same audience. Read more on Facebook Business News.