See How AR and VR are Shaping the Future of Communication and Commerce

Facebook Business

Augmented reality (AR) is gaining mass adoption and virtual reality (VR) is on the rise. But these new technologies are not just consumer experiences, they also provide opportunities for businesses to create more immersive shopping experiences for customers. That’s why Facebook IQ commissioned a global survey and talked to experts shaping these technologies to discover how everything from communication to commerce will transform for marketers with the use of AR and VR.

While people's interest in AR and VR continue to grow, we encourage you to explore how these technologies can help you reach your business goals and address shoppers' needs. Beauty brands, for instance, can consider creating an AR experience to help interested shoppers try on makeup before making an online purchase. And travel brands can experiment with VR to create a more immersive and engaging experience to inspire people to book their next trip.

Read the full article on Facebook IQ to see all the findings and discover the opportunities they unlock for businesses.

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