Staying Connected During a Crisis—A Quick Note From Our CEO
By now, you’ve seen a flood of emails and blog posts from businesses about their response to COVID-19. All the news about the economy, disruption to business, and an increase in customer questions make it easy to feel overwhelmed and confused about what actions to take next.
Now, more than ever, social media represents an unprecedented way to reach people, coordinate government responses, and keep businesses close to their customers during this disruptive time.
Here are three small ways Hootsuite is going to help:
- Supporting our customers: in addition to our usual support and fully operational team, we’re launching a series of free online workshops on how brands can build better processes for crisis management, as well as a new upcoming virtual conference.
- We’re giving away Hootsuite Professional to small businesses and nonprofits: organizations impacted by the crisis can get free access to our professional tools until July 1st, 2020, helping them stay connected to their customers and communities.
- Protecting our employees: we’ve made remote work mandatory for all global offices while supporting the businesses impacted in our backyards.
1. Guiding customers in the middle of the storm
We’re ready to support customers in any way we can.
In addition to our regular support, training webinars, and free education via Hootsuite Academy, we’re launching a free advanced online workshop for our health care customers who would like to learn best practices on how to engage with their patients on social media during times of crisis.
We’re also launching similar online workshops for financial services brands, higher education institutions, and governments—all organizations working hard to manage complex communications issues and provide support to people in need. We will roll these out over the next two weeks.
Finally, while we canceled our in-person customer events and conferences, we still want to connect with you. So we’re planning an experiential virtual conference for the summer. This event features an incredible program featuring advanced best practices from social-first organizations, really smart customer speakers, and an exceptional online experience. Stay tuned for your invite.
2. Giving small businesses and nonprofits free access to Hootsuite Professional
It’s clear that businesses and nonprofits who rely on offline interactions—such as small local businesses, restaurants, community organizations, and service-based providers—will be hit hard in the coming months.
To help more businesses and nonprofits preserve those customer relationships that fuel their bottom lines we’re giving free access to our Hootsuite Professional plan tools until July 1st, 2020.
Free training modules and resources will also be made available so that these organizations can quickly implement strategies that keep them connected to their community and customers. Click here for more details and if you know an organization that could benefit from this, please let them know.
3. Protecting employees and supporting our local communities
Finally, all of our global offices are now working remotely.
This slows the spread of the virus and keeps our workforce healthy. But while our offices are closed, we know that the little businesses around our global offices—such as coffee shops, restaurants, and lunch spots—will feel the financial impact of our remote work.
In the communities around our offices, we’ve created a gift card matching program. We’re encouraging employees to purchase gift cards from their favorite local coffee shops, food trucks, and restaurants around our global offices. And we’re matching purchases from employees up to $10 per employee.
Is there anything we can help you with?
We know our role in this complex situation is small. If we can support you, let us know. We don’t have all the answers but can work together to find the best way forward.
Thank you, as always, for being a valued Hootsuite Customer.
– Ryan Holmes, CEO
***
Get expert help: @Hootsuite_Help
Say hello anytime: @Hootsuite
Find us on LinkedIn for live video training and weekly discussion of trends and news.
Train your team on social marketing on YouTube.
The post Staying Connected During a Crisis—A Quick Note From Our CEO appeared first on Hootsuite Social Media Management.
Categories
- 60% of the time… (1)
- A/B Testing (2)
- Ad placements (3)
- adops (4)
- adops vs sales (5)
- AdParlor 101 (43)
- adx (1)
- algorithm (1)
- Analysis (9)
- Apple (1)
- Audience (1)
- Augmented Reality (1)
- authenticity (1)
- Automation (1)
- Back to School (1)
- best practices (2)
- brand voice (1)
- branding (1)
- Build a Blog Community (12)
- Case Study (3)
- celebrate women (1)
- certification (1)
- Collections (1)
- Community (1)
- Conference News (1)
- conferences (1)
- content (1)
- content curation (1)
- content marketing (1)
- contests (1)
- Conversion Lift Test (1)
- Conversion testing (1)
- cost control (2)
- Creative (6)
- crisis (1)
- Curation (1)
- Custom Audience Targeting (4)
- Digital Advertising (2)
- Digital Marketing (6)
- DPA (1)
- Dynamic Ad Creative (1)
- dynamic product ads (1)
- E-Commerce (1)
- eCommerce (2)
- Ecosystem (1)
- email marketing (3)
- employee advocacy program (1)
- employee advocates (1)
- engineers (1)
- event marketing (1)
- event marketing strategy (1)
- events (1)
- Experiments (21)
- F8 (2)
- Facebook (64)
- Facebook Ad Split Testing (1)
- facebook ads (18)
- Facebook Ads How To (1)
- Facebook Advertising (30)
- Facebook Audience Network (1)
- Facebook Creative Platform Partners (1)
- facebook marketing (1)
- Facebook Marketing Partners (2)
- Facebook Optimizations (1)
- Facebook Posts (1)
- facebook stories (1)
- Facebook Updates (2)
- Facebook Video Ads (1)
- Facebook Watch (1)
- fbf (11)
- first impression takeover (5)
- fito (5)
- Fluent (1)
- Get Started With Wix Blog (1)
- Google (9)
- Google Ad Products (5)
- Google Analytics (1)
- Guest Post (1)
- Guides (32)
- Halloween (1)
- holiday marketing (1)
- Holiday Season Advertising (7)
- Holiday Shopping Season (4)
- Holiday Video Ads (1)
- holidays (4)
- Hootsuite How-To (3)
- Hootsuite Life (1)
- how to (5)
- How to get Instagram followers (1)
- How to get more Instagram followers (1)
- i don't understand a single thing he is or has been saying (1)
- if you need any proof that we're all just making it up (2)
- Incrementality (1)
- influencer marketing (1)
- Infographic (1)
- Instagram (39)
- Instagram Ads (11)
- Instagram advertising (8)
- Instagram best practices (1)
- Instagram followers (1)
- Instagram Partner (1)
- Instagram Stories (2)
- Instagram tips (1)
- Instagram Video Ads (2)
- invite (1)
- Landing Page (1)
- link shorteners (1)
- LinkedIn (22)
- LinkedIn Ads (2)
- LinkedIn Advertising (2)
- LinkedIn Stats (1)
- LinkedIn Targeting (5)
- Linkedin Usage (1)
- List (1)
- listening (2)
- Lists (3)
- Livestreaming (1)
- look no further than the new yorker store (2)
- lunch (1)
- Mac (1)
- macOS (1)
- Marketing to Millennials (2)
- mental health (1)
- metaverse (1)
- Mobile App Marketing (3)
- Monetizing Pinterest (2)
- Monetizing Social Media (2)
- Monthly Updates (10)
- Mothers Day (1)
- movies for social media managers (1)
- new releases (11)
- News (72)
- News & Events (13)
- no one knows what they're doing (2)
- OnlineShopping (2)
- or ari paparo (1)
- owly shortener (1)
- Paid Media (2)
- People-Based Marketing (3)
- performance marketing (5)
- Pinterest (34)
- Pinterest Ads (11)
- Pinterest Advertising (8)
- Pinterest how to (1)
- Pinterest Tag helper (5)
- Pinterest Targeting (6)
- platform health (1)
- Platform Updates (8)
- Press Release (2)
- product catalog (1)
- Productivity (10)
- Programmatic (3)
- quick work (1)
- Reddit (3)
- Reporting (1)
- Resources (34)
- ROI (1)
- rules (1)
- Seamless shopping (1)
- share of voice (1)
- Shoppable ads (4)
- Skills (28)
- SMB (1)
- SnapChat (28)
- SnapChat Ads (8)
- SnapChat Advertising (5)
- Social (169)
- social ads (1)
- Social Advertising (14)
- social customer service (1)
- Social Fresh Tips (1)
- Social Media (5)
- social media automation (1)
- social media content calendar (1)
- social media for events (1)
- social media management (2)
- Social Media Marketing (49)
- social media monitoring (1)
- Social Media News (4)
- social media statistics (1)
- social media tracking in google analytics (1)
- social media tutorial (2)
- Social Toolkit Podcast (1)
- Social Video (5)
- stories (1)
- Strategy (608)
- terms (1)
- Testing (2)
- there are times ive found myself talking to ari and even though none of the words he is using are new to me (1)
- they've done studies (1)
- this is also true of anytime i have to talk to developers (1)
- tiktok (8)
- tools (1)
- Topics & Trends (3)
- Trend (12)
- Twitter (15)
- Twitter Ads (5)
- Twitter Advertising (4)
- Uncategorised (9)
- Uncategorized (13)
- url shortener (1)
- url shorteners (1)
- vendor (2)
- video (10)
- Video Ads (7)
- Video Advertising (8)
- virtual conference (1)
- we're all just throwing mountains of shit at the wall and hoping the parts that stick don't smell too bad (2)
- web3 (1)
- where you can buy a baby onesie of a dog asking god for his testicles on it (2)
- yes i understand VAST and VPAID (1)
- yes that's the extent of the things i understand (1)
- YouTube (13)
- YouTube Ads (4)
- YouTube Advertising (9)
- YouTube Video Advertising (5)