Stories Can Do It
Stories Can Do It
Facebook BusinessStories Can Do It
Facebook BusinessWill the next chapter of advertising be written in stories? Will agencies have stories departments, and should award shows add a stories category?
Stories has become the preferred way for people to share with friends, family, and followers. And right now, there are one billion of them being shared across Facebook, Messenger, Instagram and WhatsApp around the world every single day Facebook earnings, April 2019 - stories is where it all happens, and stories ads put your brand at the center of what matters.
Stories Can Do It
To highlight stories’ impact on culture, business, commerce and society, Facebook’s new global campaign Stories Can Do It leverages the creative power of Stories across the Facebook family of apps to push the conversation in the industry.
The campaign will first launch in North America with ads running across Facebook, Instagram, other digital channels and print, and a new website with creative inspiration, client success stories, best practices and resources for building stories ads.
In the New York market, the campaign will launch at Advertising Week New York, with out-of-home ads and live activations during the event. During Advertising Week New York, Facebook will be partnering with local animal shelter to use the reach of stories to help raise awareness and get available shelter dogs adopted.
Businesses embrace vertical
The rise in vertical consumer behavior has become a catalyst for brands to evolve how they reach people in ways they're already communicating. And increasingly, we’ve seen businesses across industries embrace the opportunity on stories to drive their business objectives.
For example, luxury car maker Acura ran a first-of-its-kind Instagram campaign for the launch of their new ILX sedan that included allowing users to customize an ILX using stickers on stories. The overall campaign achieved impressive results, including an 11-point lift in brand awareness and a significant increase in qualified traffic to the website. Facebook Brand Lift study, October 2018 to March 2019.
Learn more about stories
Stories don’t just influence culture. They create it--over a billion times, every day. And now stories are re-shaping the advertising industry. Learn more at www.storiescandoit.com .
Get Facebook Business news in your inbox.
Sign up for our monthly newsletter for the latest updates, insights, marketing trends and articles from Facebook.
Tags
Strategy
September 27, 2019
Stories Can Do It
Will the next chapter of advertising be written in stories? Will agencies have stories departments, and should award shows add a stories category?
Stories has become the preferred way for people to share with friends, family, and followers. And right now, there are one billion of them being shared across Facebook, Messenger, Instagram and WhatsApp around the world every single day1 - stories is where it all happens, and stories ads put your brand at the center of what matters.
Stories Can Do It
To highlight stories’ impact on culture, business, commerce and society, Facebook’s new global campaign Stories Can Do It leverages the creative power of Stories across the Facebook family of apps to push the conversation in the industry.
The campaign will first launch in North America with ads running across Facebook, Instagram, other digital channels and print, and a new website with creative inspiration, client success stories, best practices and resources for building stories ads.
In the New York market, the campaign will launch at Advertising Week New York, with out-of-home ads and live activations during the event. During Advertising Week New York, Facebook will be partnering with local animal shelter Sean Casey Animal Rescue to use the reach of stories to help raise awareness and get available shelter dogs adopted.
Businesses embrace vertical
The rise in vertical consumer behavior has become a catalyst for brands to evolve how they reach people in ways they're already communicating. And increasingly, we’ve seen businesses across industries embrace the opportunity on stories to drive their business objectives.
For example, luxury car maker Acura ran a first-of-its-kind Instagram campaign for the launch of their new ILX sedan that included allowing users to customize an ILX using stickers on stories. The overall campaign achieved impressive results, including an 11-point lift in brand awareness and a significant increase in qualified traffic to the Acura.com website.2
Learn more about stories
Stories don’t just influence culture. They create it--over a billion times, every day. And now stories are re-shaping the advertising industry. Learn more at www.storiescandoit.com .
Strategy · September 23, 2019
Stories Can Do It
Facebook’s new storytelling campaign, Stories Can Do It, is about leveraging the creative power of stories on Instagram, Facebook and Messenger, to impact society.
Announcements · September 19, 2019
Facebook Invites People and Businesses to Play
Because we believe in playfulness, our video poll ads will soon be globally available and advertisers will get to experiment with augmented reality ads.
Announcements · September 4, 2019
Feature and policy updates to the Messenger platform
Facebook Messenger announced some feature and platform updates last week to improve business interaction quality. Here are the highlights.
Get Facebook Business news in your inbox.
Sign up for our monthly newsletter for the latest updates, insights, marketing trends and articles from Facebook.
Categories
- 60% of the time… (1)
- A/B Testing (2)
- Ad placements (3)
- adops (4)
- adops vs sales (5)
- AdParlor 101 (43)
- adx (1)
- algorithm (1)
- Analysis (9)
- Apple (1)
- Audience (1)
- Augmented Reality (1)
- authenticity (1)
- Automation (1)
- Back to School (1)
- best practices (2)
- brand voice (1)
- branding (1)
- Build a Blog Community (12)
- Case Study (3)
- celebrate women (1)
- certification (1)
- Collections (1)
- Community (1)
- Conference News (1)
- conferences (1)
- content (1)
- content curation (1)
- content marketing (1)
- contests (1)
- Conversion Lift Test (1)
- Conversion testing (1)
- cost control (2)
- Creative (6)
- crisis (1)
- Curation (1)
- Custom Audience Targeting (4)
- Digital Advertising (2)
- Digital Marketing (6)
- DPA (1)
- Dynamic Ad Creative (1)
- dynamic product ads (1)
- E-Commerce (1)
- eCommerce (2)
- Ecosystem (1)
- email marketing (3)
- employee advocacy program (1)
- employee advocates (1)
- engineers (1)
- event marketing (1)
- event marketing strategy (1)
- events (1)
- Experiments (21)
- F8 (2)
- Facebook (64)
- Facebook Ad Split Testing (1)
- facebook ads (18)
- Facebook Ads How To (1)
- Facebook Advertising (30)
- Facebook Audience Network (1)
- Facebook Creative Platform Partners (1)
- facebook marketing (1)
- Facebook Marketing Partners (2)
- Facebook Optimizations (1)
- Facebook Posts (1)
- facebook stories (1)
- Facebook Updates (2)
- Facebook Video Ads (1)
- Facebook Watch (1)
- fbf (11)
- first impression takeover (5)
- fito (5)
- Fluent (1)
- Get Started With Wix Blog (1)
- Google (9)
- Google Ad Products (5)
- Google Analytics (1)
- Guest Post (1)
- Guides (32)
- Halloween (1)
- holiday marketing (1)
- Holiday Season Advertising (7)
- Holiday Shopping Season (4)
- Holiday Video Ads (1)
- holidays (4)
- Hootsuite How-To (3)
- Hootsuite Life (1)
- how to (5)
- How to get Instagram followers (1)
- How to get more Instagram followers (1)
- i don't understand a single thing he is or has been saying (1)
- if you need any proof that we're all just making it up (2)
- Incrementality (1)
- influencer marketing (1)
- Infographic (1)
- Instagram (39)
- Instagram Ads (11)
- Instagram advertising (8)
- Instagram best practices (1)
- Instagram followers (1)
- Instagram Partner (1)
- Instagram Stories (2)
- Instagram tips (1)
- Instagram Video Ads (2)
- invite (1)
- Landing Page (1)
- link shorteners (1)
- LinkedIn (22)
- LinkedIn Ads (2)
- LinkedIn Advertising (2)
- LinkedIn Stats (1)
- LinkedIn Targeting (5)
- Linkedin Usage (1)
- List (1)
- listening (2)
- Lists (3)
- Livestreaming (1)
- look no further than the new yorker store (2)
- lunch (1)
- Mac (1)
- macOS (1)
- Marketing to Millennials (2)
- mental health (1)
- metaverse (1)
- Mobile App Marketing (3)
- Monetizing Pinterest (2)
- Monetizing Social Media (2)
- Monthly Updates (10)
- Mothers Day (1)
- movies for social media managers (1)
- new releases (11)
- News (72)
- News & Events (13)
- no one knows what they're doing (2)
- OnlineShopping (2)
- or ari paparo (1)
- owly shortener (1)
- Paid Media (2)
- People-Based Marketing (3)
- performance marketing (5)
- Pinterest (34)
- Pinterest Ads (11)
- Pinterest Advertising (8)
- Pinterest how to (1)
- Pinterest Tag helper (5)
- Pinterest Targeting (6)
- platform health (1)
- Platform Updates (8)
- Press Release (2)
- product catalog (1)
- Productivity (10)
- Programmatic (3)
- quick work (1)
- Reddit (3)
- Reporting (1)
- Resources (34)
- ROI (1)
- rules (1)
- Seamless shopping (1)
- share of voice (1)
- Shoppable ads (4)
- Skills (28)
- SMB (1)
- SnapChat (28)
- SnapChat Ads (8)
- SnapChat Advertising (5)
- Social (169)
- social ads (1)
- Social Advertising (14)
- social customer service (1)
- Social Fresh Tips (1)
- Social Media (5)
- social media automation (1)
- social media content calendar (1)
- social media for events (1)
- social media management (2)
- Social Media Marketing (49)
- social media monitoring (1)
- Social Media News (4)
- social media statistics (1)
- social media tracking in google analytics (1)
- social media tutorial (2)
- Social Toolkit Podcast (1)
- Social Video (5)
- stories (1)
- Strategy (601)
- terms (1)
- Testing (2)
- there are times ive found myself talking to ari and even though none of the words he is using are new to me (1)
- they've done studies (1)
- this is also true of anytime i have to talk to developers (1)
- tiktok (8)
- tools (1)
- Topics & Trends (3)
- Trend (12)
- Twitter (15)
- Twitter Ads (5)
- Twitter Advertising (4)
- Uncategorised (9)
- Uncategorized (13)
- url shortener (1)
- url shorteners (1)
- vendor (2)
- video (10)
- Video Ads (7)
- Video Advertising (8)
- virtual conference (1)
- we're all just throwing mountains of shit at the wall and hoping the parts that stick don't smell too bad (2)
- web3 (1)
- where you can buy a baby onesie of a dog asking god for his testicles on it (2)
- yes i understand VAST and VPAID (1)
- yes that's the extent of the things i understand (1)
- YouTube (13)
- YouTube Ads (4)
- YouTube Advertising (9)
- YouTube Video Advertising (5)