The Facebook Grid Tool: What it is and Why You Should Use it
You’ve built your Facebook ad campaign. You’ve come up with the perfect ad. Now it’s time to run that ad campaign and watch the clicks roll in, right?
Hold on. There’s still one more important step to take.
You need to run your ad through the Facebook Grid Tool (aka Facebook Text Overlay Too, or Facebook text checker—more on that below) or your audience may never see it.
Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.
What is the Facebook Grid tool?
In a nutshell: the Facebook Ad Grid Tool helps you build an ad that will reach more users by measuring how much text is on your ad image.
Ads with very little text get prioritized by the Facebook algorithm and have a correspondingly high reach. Ads with too much text will get penalized and have little or no reach.
So what’s the story?
Until recently, Facebook advertisers could cover their ad images with a maximum of 20 percent text. That’s because Facebook found that ads with less than 20 percent text coverage performed better (i.e., received more engagement).
Examples of ads that break the 20 percent text rule. Source: FacebookThe way ads were “tested” involved uploading the ad images into a 25 rectangle grid (hence the name “Facebook Grid Tool”). If text was present in over 20 percent of the rectangles, Facebook would reject your ad.
Users tended to find the system frustrating and arbitrary since it had as much to do with where your text was placed as how much text there was. The tool has since been replaced with a new system: the Facebook Text Overlay Tool.
How to Use the Facebook Grid Tool
Using the new Facebook Text Overlay Tool is simple. It’s understanding what the results mean for your ad campaign that’s a little trickier.
Step 1. Upload
Visit the Facebook Text Overlay page and upload your ad image.
Step 2. Receive a rating
The tool will give your image one of four ratings: OK, Low, Medium, or High.
While the 20 percent rule does not technically apply anymore, these ratings are still based on the ratio between the text and imagery on your ad.
Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.
Get the free guide right now!If your ad has a little too much text, it will be penalized and will reach fewer people.. If it has way too much text, then it may not run at all or reach very few people.
So, when building your ad, you want to ask yourself: how much text is too much? And what counts as text? More on that below.
How to make sure Facebook approves your ads
The easiest way to make sure your ads get approved is to include as little text as possible on your image. These are the images that will get the “OK” message in the Facebook Image Overlay Tool.
Facebook gives examples of what kinds of images apply to each category and how it will affect your ad’s reach.
The second thing to keep in mind is what counts as “text” on an image. Yes, words, but also:
- Numbers
- Text-based logos
- Watermarks
Likewise, there are some kinds of text that don’t count as “text” under Facebook’s guidelines. Exceptions to this rule include:
- Book/album covers
- Games
- Products
- Event posters
- Legal text
Remember: Facebook’s goal is to keep newsfeed content as uniform as possible, so that your friends’ content blends seamlessly with ads from brands. A catchy headline is nice, but when it comes to boosting your reach (and improving your Facebook ad conversions), the less text in your images the better.
Use the Facebook Grid Tool to streamline your ad creation process and ensure that your ad gets seen by your target audience.
Get the most out of your Facebook ad budget with AdEspresso by Hootsuite. The powerful tool makes it easy to create, manage, and optimize Facebook ad campaigns. Try it free today!
The post The Facebook Grid Tool: What it is and Why You Should Use it appeared first on Hootsuite Social Media Management.
Categories
- 60% of the time… (1)
- A/B Testing (2)
- Ad placements (3)
- adops (4)
- adops vs sales (5)
- AdParlor 101 (43)
- adx (1)
- algorithm (1)
- Analysis (9)
- Apple (1)
- Audience (1)
- Augmented Reality (1)
- authenticity (1)
- Automation (1)
- Back to School (1)
- best practices (2)
- brand voice (1)
- branding (1)
- Build a Blog Community (12)
- Case Study (3)
- celebrate women (1)
- certification (1)
- Collections (1)
- Community (1)
- Conference News (1)
- conferences (1)
- content (1)
- content curation (1)
- content marketing (1)
- contests (1)
- Conversion Lift Test (1)
- Conversion testing (1)
- cost control (2)
- Creative (6)
- crisis (1)
- Curation (1)
- Custom Audience Targeting (4)
- Digital Advertising (2)
- Digital Marketing (6)
- DPA (1)
- Dynamic Ad Creative (1)
- dynamic product ads (1)
- E-Commerce (1)
- eCommerce (2)
- Ecosystem (1)
- email marketing (3)
- employee advocacy program (1)
- employee advocates (1)
- engineers (1)
- event marketing (1)
- event marketing strategy (1)
- events (1)
- Experiments (21)
- F8 (2)
- Facebook (64)
- Facebook Ad Split Testing (1)
- facebook ads (18)
- Facebook Ads How To (1)
- Facebook Advertising (30)
- Facebook Audience Network (1)
- Facebook Creative Platform Partners (1)
- facebook marketing (1)
- Facebook Marketing Partners (2)
- Facebook Optimizations (1)
- Facebook Posts (1)
- facebook stories (1)
- Facebook Updates (2)
- Facebook Video Ads (1)
- Facebook Watch (1)
- fbf (11)
- first impression takeover (5)
- fito (5)
- Fluent (1)
- Get Started With Wix Blog (1)
- Google (9)
- Google Ad Products (5)
- Google Analytics (1)
- Guest Post (1)
- Guides (32)
- Halloween (1)
- holiday marketing (1)
- Holiday Season Advertising (7)
- Holiday Shopping Season (4)
- Holiday Video Ads (1)
- holidays (4)
- Hootsuite How-To (3)
- Hootsuite Life (1)
- how to (5)
- How to get Instagram followers (1)
- How to get more Instagram followers (1)
- i don't understand a single thing he is or has been saying (1)
- if you need any proof that we're all just making it up (2)
- Incrementality (1)
- influencer marketing (1)
- Infographic (1)
- Instagram (39)
- Instagram Ads (11)
- Instagram advertising (8)
- Instagram best practices (1)
- Instagram followers (1)
- Instagram Partner (1)
- Instagram Stories (2)
- Instagram tips (1)
- Instagram Video Ads (2)
- invite (1)
- Landing Page (1)
- link shorteners (1)
- LinkedIn (22)
- LinkedIn Ads (2)
- LinkedIn Advertising (2)
- LinkedIn Stats (1)
- LinkedIn Targeting (5)
- Linkedin Usage (1)
- List (1)
- listening (2)
- Lists (3)
- Livestreaming (1)
- look no further than the new yorker store (2)
- lunch (1)
- Mac (1)
- macOS (1)
- Marketing to Millennials (2)
- mental health (1)
- metaverse (1)
- Mobile App Marketing (3)
- Monetizing Pinterest (2)
- Monetizing Social Media (2)
- Monthly Updates (10)
- Mothers Day (1)
- movies for social media managers (1)
- new releases (11)
- News (72)
- News & Events (13)
- no one knows what they're doing (2)
- OnlineShopping (2)
- or ari paparo (1)
- owly shortener (1)
- Paid Media (2)
- People-Based Marketing (3)
- performance marketing (5)
- Pinterest (34)
- Pinterest Ads (11)
- Pinterest Advertising (8)
- Pinterest how to (1)
- Pinterest Tag helper (5)
- Pinterest Targeting (6)
- platform health (1)
- Platform Updates (8)
- Press Release (2)
- product catalog (1)
- Productivity (10)
- Programmatic (3)
- quick work (1)
- Reddit (3)
- Reporting (1)
- Resources (34)
- ROI (1)
- rules (1)
- Seamless shopping (1)
- share of voice (1)
- Shoppable ads (4)
- Skills (28)
- SMB (1)
- SnapChat (28)
- SnapChat Ads (8)
- SnapChat Advertising (5)
- Social (169)
- social ads (1)
- Social Advertising (14)
- social customer service (1)
- Social Fresh Tips (1)
- Social Media (5)
- social media automation (1)
- social media content calendar (1)
- social media for events (1)
- social media management (2)
- Social Media Marketing (49)
- social media monitoring (1)
- Social Media News (4)
- social media statistics (1)
- social media tracking in google analytics (1)
- social media tutorial (2)
- Social Toolkit Podcast (1)
- Social Video (5)
- stories (1)
- Strategy (601)
- terms (1)
- Testing (2)
- there are times ive found myself talking to ari and even though none of the words he is using are new to me (1)
- they've done studies (1)
- this is also true of anytime i have to talk to developers (1)
- tiktok (8)
- tools (1)
- Topics & Trends (3)
- Trend (12)
- Twitter (15)
- Twitter Ads (5)
- Twitter Advertising (4)
- Uncategorised (9)
- Uncategorized (13)
- url shortener (1)
- url shorteners (1)
- vendor (2)
- video (10)
- Video Ads (7)
- Video Advertising (8)
- virtual conference (1)
- we're all just throwing mountains of shit at the wall and hoping the parts that stick don't smell too bad (2)
- web3 (1)
- where you can buy a baby onesie of a dog asking god for his testicles on it (2)
- yes i understand VAST and VPAID (1)
- yes that's the extent of the things i understand (1)
- YouTube (13)
- YouTube Ads (4)
- YouTube Advertising (9)
- YouTube Video Advertising (5)