So here's the thing, there are lots of blogs that share ridiculously long posts about how you can be better at Facebook advertising. Why does a 5 Step list include 10 paragraphs and a video?! If you're mildly experienced with running programmatic ads, most of it is unnecessary fluff. I don't want to do that! I want to leave performance tidbits and informational bites that don't take up a substantial fraction of your day to make it through (or mine to write). In fact, this will be by-far the longest post in my anit-blog. Cheers to finishing blog posts by the time you finish pouring your cup of coffee (tea for me, but coffee for the dramatics and to please the masses).